Client
Public Rec
Agency
Combo
Categories
Visual Identity
Packaging Design
Year
2025
Public Rec is a Chicago-born menswear brand founded on a simple idea: design pants that work for every part of a man’s day. As the brand looked to expand onto a national stage, we developed a more approachable, energetic identity rooted in everyday life.
Inspired by Chicago’s visual and cultural landscape—from its signage to its parks and civic landmarks—the system creates a flexible foundation for growth, allowing Public Rec to evolve with a broader purpose while staying true to its roots.
Inspired by Chicago’s visual and cultural landscape—from its signage to its parks and civic landmarks—the system creates a flexible foundation for growth, allowing Public Rec to evolve with a broader purpose while staying true to its roots.