Client

Onx

Agency

Combo

Categories

Visual Identity
Web Design
Art Direction

Year

2023

Onx is a technology-driven homebuilder redefining how homes are designed and constructed, using advanced systems like robotics and machine learning to deliver faster, more efficient housing. We built an identity that translates this innovation into a more aspirational, consumer-facing experience—positioning the brand at the intersection of advanced engineering and modern living.

The identity is built around a sense of contrast—balancing technical precision with a more expressive, lifestyle-driven perspective. A central “X” device, derived from the wordmark, acts as a unifying element across the system, symbolizing connection and the coming together of ideas that don’t traditionally coexist. Paired with a visual language that blends detailed expressions of engineering with more human, aspirational moments, the result is a brand that feels both advanced and approachable.

Creative Director

Kapono Chung

Design Director

Nadia Lung

Design

Erick Sanchez
Teddy Guerrero

Strategy

Greg Matson
Fernanda Flores