Client
Kingston
Categories
Visual Idenity
Web Design
Art Direction
Agency
Combo
Year
2025
Kingston is a designer and manufacturer of kitchen and bath fixtures, offering a wide range of products that span traditional and contemporary styles with a focus on craftsmanship and consistency. As the company grew into a major category player, its brand no longer reflected the sophistication and precision of its products. They came to us to develop a more cohesive identity that could match the scale and intentionality of its offering.
The identity centers on a refined wordmark with subtle curves inspired by plumbing forms, introducing a sense of motion and fluidity. A monogram, anchored by a single droplet, nods to Kingston’s heritage while signaling precision and care. Paired with a palette inspired by materails found in traditinal homes, and a flexible typographic system, the design creates clarity across touchpoints—from packaging and catalogs to digital and retail environments—resulting in a brand that feels both modern and enduring
Creative Director
Kapono Chung
Design Director
Nadia Lung
Design
Erick Sanchez
Strategy